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The Boomer Generation is faced with hundreds of options when it comes to meeting that right relationship. Online dating is one road to romance you may want to try. But don’t wade in those waters unprepared. This is the second in a series of five posts: we offer some essential tips for the Boomer looking for an on-line relationship. - P. Mullaly, Editor

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Online Profile Tip For Boomer Women – Portray Yourself As a Desirable Woman

By Ronnie Ann Ryan

Are you a busy professional? Do you have a demanding, important job that occupies most of your time and energy? You may really enjoy and have true passion for your work. But let me ask you this question: If a man wrote that he’s a busy professional with a demanding job that takes up most of his time – would you be interested? Or would you wonder if he’d even have time to date you?

Your online dating profile is ADVERTISING. Yes, I believe in truth in advertising. But do you need to slap men in the face with your truth? Uh, not if you want to attract one.

One of the foundational principles of advertising is called POSITIONING. This is the process marketers use to create an image or identity. That’s what you are doing with your profile – creating your identity as a desirable woman. The question becomes: Is busy professional with little time the best image to portray? Perhaps you have other qualities that could actually make you seem like a fun/interesting person to spend time with and get to know…

Even though you are busy, no man wants to hear that. You wouldn’t want to hear that either – its off putting regardless of how true. He’ll find that out about you any way, but its not a SELLING POINT.

In advertising that’s well done, the focus is on the “good stuff.” When you get to talk to and meet him, you can tell him more about your life – in stages. Otherwise, its too much information and not appropriate for attracting love or the dating game.

Some women tell me they want men to know right up front who they are. OK, but besides your demanding career, does anything else define you? Are you easy to be with, fun-loving, athletic, a Yankee fan, supportive or entertaining?

There is a strategy to online profile writing – it’s not fibbing and it’s not bold face truth either. Positioning that’s well done is the key to online success AND to getting much of what you want in life. Soften up your profile and promote your good points. Illustrating why you are a good catch is the name of the game.

Discover 10 reasons why a woman should never pay on the first date when you subscribe to the Kiss & Tell newsletter. And learn savvy dating strategies to find love after 35 in the book MANifesting Mr. Right It’s Never Too Late to Find the Love You Want by Dating Coach and expert Ronnie Ann Ryan. Ronnie found love and married after 40 and knows you can too! She’s helped over 1,500 people jump-start or accelerate their search for love. You could be next.

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