May 28 2008
Networking on the Golf Course
This afternoon I am off to a business networking event on the golf course. 18 holes, followed by a business after hours event. Should be fun.
Networking should always be fun. The focus on promoting your business in the most subtle of ways.
Rule #1: You never bring up business on the course itself, at least not directly. Subtlety is key. You can mention the work you do if it comes up in conversation, but you don’t start listing all the projects you are working on, unless it’s relevant to the conversation. In fact, focus on the other person’s interests, find out what they are about, what they do, who they might know. And be quiet, for heaven’s sake if it seems your golf partner would rather not talk. Some golfers prefer silence to banter. And there is nothing worse on the golf course than a babbler.
Rule #2: Once the game is done, networking can begin. A celebratory drink, or a few minutes in the club house can be an opportunity to share business information and leads. But remember, focus on the other fellow. See how you might be able to solve his or her needs, not your own… and by so doing, you accomplish both.
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This is excellent advice. Just make sure you remember to tuck some business cards into a pocket. The number of people who show up at networking events without this basic tool of networking is sometimes astounding.
And if you’re looking for a cool new form of business card, visit http://www.moo.com. I read about their product in the Boston Globe last week and ordered some. They arrived from Germany in roughly a week (the wonders of modern technology and global reach!) and are real attention-getters. Being much smaller than normal business cards, they’re very easy to tuck in a wallet or in a pocket…or in a golf bag, I imagine. I was able to get cards with a four-color photo of pens on one side, quite apropos to my profession as a writer.
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